Good Sports
Creative

Good Sports Creative is an agency unlike any other — built to serve sports teams, leagues and sport culture. Our identity borrows from the game itself: the colors of a day game sky, the geometry of a jersey, the stitched lettering of a team patch.

The idea in five lines

• Blue is the foundation. Three blues reflect the full game-day atmosphere — morning warm-ups, the scoreboard, the sky under stadium lights.
• Jersey is the system. Seams, stripes, mesh and color-blocking become our pattern library and our layouts.
• Stitched type is the hero. The SportStitch family makes handmade and precise live together.
• Real photography, lightly treated. From us or our work. No stock.
• Each project gets its own look within the system — never generic.

Source decks For reference only

A heavy, rounded wordmark with a swooping underline that reads as a track lane. It's built to be used large and small. Always use the supplied files — never retype or redraw it.

Color on color

Approved logo / background combinations. Choose the one with the strongest contrast.

Clear space & minimum size Proposed

Keep a margin equal to the height of the “O” on every side. Don't go below 80 px wide on screen or 0.75 in in print; use the GS monogram (see Social & Digital) when space is smaller.

Clear space

160 px

110 px

80 px · min

Please don't Proposed

Stretch or squash

Low-contrast color pairs

Rotate or tilt

Add shadows or effects

Blue first. Three blues carry the game-day sky; warm accents come from sunrise, sunset and the jersey. Click any swatch to copy its hex.

Primary palette

Secondary palette Accents

Accent colors that look great with blue, based on the changing colors of the sky and the jersey.

Proportion Proposed

Lead with Twilight Navy and Jersey Off White, support with Morning Blue, and use warm colors as spikes of energy.

Approved pairings

Text/background pairs with WCAG contrast ratios.

SportStitch is our custom display family, built on Barlow. It looks sewn on a jersey but sets like a clean modern grotesque. Use it big, for headlines and moments.

The family

Specimen sheet

All styles with the full character set — letters, numbers and punctuation.

Download specimen

Try it

Roles

Our wallpaper. Jersey-inspired patterns — pinstripes, stripes, sashes, checkers, chevrons — in brand colors, plus black and white fabric textures to layer on top.

Jersey patterns

Fabric textures

Black and white fabric textures to layer over colors and patterns. The white texture is shown on dark and the black texture on light so you can see the weave. Layer them over color or pattern and reduce opacity until the weave is felt, not seen.

White · 3840×2160

Black · 3840×2160

Pattern builder Make a backdrop for the image generator

Pick a pattern, two colors and a fabric overlay. You get a preview, a PNG to attach as the fabric backdrop, and a written spec to paste into the stitched type prompt.

1 · Pattern PinstripeAwningSashRacingGradientCheckerPillar

2 · Color 1 (base)

Color 2 (accent)

3 · Fabric texture overlay

NoneWhiteBlack

Texture strength

⇄ Swap colorsShuffle

Download backdrop PNG⛶ Fullscreen

For hero moments, we turn type into thread: thick appliqué letters, sewn onto real fabric. It's generated with a conversational AI image tool and a reusable prompt that interviews you first.

Output example

What you send to the model

1 · Type reference

2 · Texture reference

.md

3 · Instruction file

The model will ask, one at a time

1. What text?The exact word or phrase.
2. Letter fill colorA name or a hex, e.g. #f54d02.
3. Stitch thread colorA name or a hex.
4. Canvas size9:16 vertical, 1:1 square or 16:9 landscape.
5. Type sizeLarge, medium or small, relative to canvas.
6. Vertical positionTop, center or bottom.
7. AlignmentLeft, right or center.

Natural photography, very lightly treated. Real moments from us or our work — not stock.

TreatedOriginal

The treatment

• Add a little grain.
• Desaturate the colors a little.
• Lift the shadows a bit.
• Stop there. If you can see the edit, it's too much.

Principles

Virtual and physical backdrops for calls, interviews and content: a suite overlooking the game, with the Good Sports mark ghosted into the glass. Click to enlarge or download full-size.

Baseball Soccer F1 Football

Where the brand lives online. Each profile uses the same logo system, with the banner showing our most current campaign.

LinkedIn

Good Sports Creative

We specialize in sports advertising. From sport brands to any brand playing in sports culture.

Advertising Services · Portland, OR · 172 followers · 2–10 employees

• Profile logo — square logo, full name.
• Banner — a still reflecting the most current campaign. Refresh with each new campaign.
• Description — “We specialize in sports advertising. From sport brands to any brand playing in sports culture.”

Formats: LinkedIn 1080×1350 · YouTube Shorts 1080×1920.

Favicon & monogram GS

Square logo, initials only. Tiny logos must stay legible at 16 px.

32

16

Social share image

The image that appears when someone shares our URL on social networks or in text messages. Copy: “We're Good Sports, we specialize in sports advertising.”

Where it lives

Approved designs, live in the official store.

Starting points for recurring formats. Each presentation should still strive to have its own look and feel for its topic — but pages like script pages can be standardized.

LinkedIn Q&A template

Expert soundbyte posts: portrait, name and brand, quote, audio waveform and timer. The only download is the After Effects package (QAtemplate.zip), which includes the project, footage and a report.

Download After Effects template (.zip)

Coming  Audio animation generator.

Paper & baseball-card texture

Retro card framing with the stitched-shadow logo, a rounded photo window and a role badge. The cards above are an example only.

This download is the paper texture overlay only (white weathered paper) — not the finished baseball card.

Download paper texture overlay (PNG)

Formats

Starting points for the decks we build most. Each presentation should still have its own look and feel for its topic, but standard pages — script pages, section dividers, credits — can come straight from the template.

Slide previews

Previews are coming. Open the deck above to see every slide.

Confident, warm, a little cheeky. We're sports people who take the work seriously and ourselves lightly. We speak sport and we expect you to understand what we're saying because you do too.

Still to build Asset opportunities

Everything here is also available as original files. Downloads work from this site's folder, and the shared Google Drive folder holds the master copies.

Files